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Rising Lotus

Elevating the E-commerce Experience

My Role

Deliverables

UX Designer

User Research 

UI Design

High Fidelity Designs

Usability Testings

Project Overview

Rising Lotus, an active wear brand that promotes a healthy lifestyle focused on self improvement,  

confidence, and positivity, sought an e-commerce platform that reflected its core values.

 

The goal was to design a website and mobile experience that not only showcased their products but embodied the spirit of the Rising Lotus lifestyle, pushing beyond comfort zones, embracing adventure, and fostering community-driven inspiration.

The Challenge

The primary challenge was to create an engaging digital platform that mirrored the brand’s unique identity while ensuring ease of navigation and a seamless user experience. The website needed to be visually compelling and informative, encouraging users to explore the brand’s offerings and values effortlessly.

Understanding the Brand and Community

  • Conducted in-depth research on the brand’s target audience, lifestyle, and community values to ensure alignment.

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  • Gathered insights from user interviews and feedback to           inform the design strategy.

Design Strategy 

  • Focused on a clean, modern design that highlighted products while reflecting Rising Lotus’s emphasis on confidence and positivity.

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  • Integrated storytelling elements throughout the site to communicate the brand’s narrative of exploration and self-discovery.

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  • Created an intuitive layout that guided users seamlessly through the shopping experience, making it easy to explore products, learn about the brand’s mission, and join the RL community.

User Experience Enhancements 

  • Implemented easy-to-navigate product categories and filters to help users find what they need efficiently.

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  •  Designed mobile-first experiences to ensure accessibility and usability across devices.

  • Included community highlights and user-generated content sections to build trust and foster a sense of belonging among users.

Outcome

The final design was a cohesive e-commerce platform that visually and functionally represented the Rising Lotus brand. It provided users with a seamless shopping experience while promoting the brand’s values of self-improvement, adventure, and community. The website encouraged user engagement through a combination of compelling visuals and a strong focus on community stories.

Key Takeaways 

  • Designing with the brand’s lifestyle in mind helped create a site that resonated with users and differentiated Rising Lotus in a competitive market.

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  • Integrating community-driven content reinforced the brand’s mission and encouraged customer loyalty and interaction.

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  • A mobile-first approach ensured that the platform was user-friendly, contributing to a positive user experience and increased accessibility.

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